MooseMoney values your privacy. We are committed to safeguarding your personal information. This Privacy Policy sets out our policies and procedures for the collection, use, retention, and disclosure of your personal information.

MooseMoney is a personal finance publisher dedicated to providing informational content, comparisons, and resources. This Privacy Policy applies to the privacy practices of MooseMoney on our website, located athttps://www.moosemoney.com/and any subdomains (the “Website” or “Platform”).

IMPORTANT NOTE: MooseMoney does not offer any financial products or services (including credit cards, banking, or investments). We are primarily an affiliate publisher and an information resource.

MooseMoney is accountable for the collection, use, and disclosure of your personal information related to your use of the Website.

What Information is in this Privacy Policy?

This Privacy Policy covers the following topics:

  1. Personal Information We Collect
    • a. Information You Provide Us
    • b. Information We Collect Automatically
    • c. Information We Collect from Third Parties
  2. How We Use Your Information
  3. Sharing of Personal Information
    • a. Service Providers
    • b. Affiliate Partners and Third-Party Offers
    • c. Legal and Compliance
  4. Your Choices
  5. Safeguarding and Retention of Personal Information
  6. Information About Our Privacy Governance Policies and Practices
  7. Updates to our Privacy Policy
  8. Contact Us

1. Personal Information We Collect

We may collect personal information to provide you with the resources and content you request on our Website. We do this by collecting information: (i) from you directly; (ii) automatically when you use the Website; or (iii) from third parties for conversion tracking or verification.

(a) Information You Provide to Us

When you sign up for a MooseMoney newsletter, create a Website profile (if available), or participate in a survey, you may be required to provide the following information:

  • Identity and Contact information: your full name, email address, phone number, and password (if creating a site account).
  • Survey and Preference information: responses and data obtained through our surveys, quizzes, and client research used to understand your general financial needs (e.g., "Do you own a home?" or "What is your savings goal?").

(b) Information We Collect Automatically

When you use the MooseMoney Website, we may automatically collect the following information on you:

  • Website and device data: type of device hardware and operating system, language settings, web browser, time zone, IP address, and unique device identifier.
  • Usage data: search and Website history including cookie data, information regarding your navigation on the Platform, the content you view, and the affiliate links you click.
  • Analytics: we use web analytics services such as Google Analytics to help us gather and analyze information about the areas visited on the Website (such as the pages most read, time spent, search terms and other engagement data).

(c) Information We Collect from Third Parties

Because we are an affiliate publisher, we may collect the following information from third parties:

  • Affiliate Conversion Information: Information from our financial partners (e.g., credit card issuers or banks) confirming that a user who clicked a link on our Website successfully completed an application or offer on their site. This information is typically limited to confirmation of the action and our commission amount, not the specific personal or financial details of your application or account.
  • Identity Information (for rewards/contests): If you participate in a contest or reward program linked to an affiliate action, we may collect your name and address from a partner solely for the purpose of fulfilling the reward.

2. How We Use Your Information

The personal information we collect may be used for the following purposes:

  • (a) Website Access and Content Delivery: To administer and authenticate your access to your MooseMoney profile, to enable you to access premium content, and to manage subscriptions to our newsletters.
  • (b) Compliance and Fraud Prevention: To verify your identity (for site accounts) and prevent fraud or misuse of the Website.
  • (c) Offers, marketing and advertising: To contact you by email or on the Website to deliver the newsletter, important updates, and personalized recommendations for third-party financial products and services featured on our site.
  • (d) Affiliate Analytics and Revenue: To track the effectiveness of our content and the links we publish. This is necessary to generate revenue from our affiliate partnerships and ensure we are paid for promoting third-party products.
  • (e) Website Improvement: To service insights that inform our decision-making, including but not limited to, developing new content, optimizing our Website layout, and improving the user experience we offer.

3. Sharing of Personal Information

We do not sell, rent or disclose your personal information to third parties without your consent, except as described below or as permitted by applicable law.

(a) Service Providers

Your personal information will be transferred to, collected by, or otherwise made available to certain third parties that provide services on our behalf. These may include:

  • Client support: To provide support for website-related questions.
  • Marketing and analytics companies: To understand user behaviour, optimize our content, and deliver personalized ads from third-party networks (like Google and Facebook).
  • Cloud service providers: To host our Website, store data, and deliver emails.

(b) Affiliate Partners and Third-Party Offers

We are an affiliate publisher, which means we earn a commission when you click through our links and sign up for a third-party product. To make this possible, we share information with our partners:

  • Conversion Tracking: We may share Usage data and Website/device data (such as your IP address or unique affiliate identifier from a cookie) with our financial and service affiliate partners to accurately track if your click on our Website led to a successful application or sign-up on their site.
  • Contest and Reward Fulfillment: If we run a contest or reward linked to an affiliate action, we may share basic identity information (like your name and address) with a partner or fulfillment provider to send you the reward.

We, and our service providers, may share your information with regulatory bodies, courts, law enforcement, or other government institutions in response to a search warrant or other legally valid inquiry or order, or as otherwise required or permitted by applicable law.

4. Your Choices

(a) Access and Accuracy

Subject to limited exceptions, you have the right to access, update, correct inaccuracies in, or port your personal information, to withdraw consent to our collection, use and disclosure, and request deletion of your personal information.

(b) Analytics and Advertising

  • Google Analytics: You can opt-out using the Google Analytics opt-out browser add-on.
  • Cookies: We use "cookies." You can set your browser to notify you when you receive a cookie or to reject them, but this may impair the functionality of our Website.
  • Marketing: We use third-party ad exchanges to serve advertisements. To learn more about this behavioural advertising practice or to opt-out, you can visit the Digital Advertising Alliance website here, or at the Digital Advertising Alliance of Canada website here.

5. Safeguarding and Retention of Personal Information

We use industry standard security practices and procedures to safeguard your personal information, including reasonable administrative, technical and physical measures appropriate to the sensitivity of the information.

We limit retention of your personal information. Except as otherwise permitted or required by law, your personal information will be retained for so long as is reasonably necessary to fulfill the purposes for which it was collected.

6. Information About Our Privacy Governance Policies and Practices

We have implemented a comprehensive set of policies and practices that govern our treatment of personal information, including internal procedures to protect personal information.

7. Updates to our Privacy Policy

We may change this Privacy Policy from time to time. Any changes will become effective when the updated policy is published on our Website. Your use of our Website following any changes indicates your acceptance of the revised Privacy Policy.

8. Contact Us

Please contact us if you have any questions, concerns, or complaints about how we handle your personal information or about this Privacy Policy, or to submit an access, correction or deletion request.

We can be reached at the following address: MooseMoney; 1538 Rue Sherbrooke Ouest, Unit 950, Montreal, QC H3G 1L3; privacy@moosemoney.com